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Kaizur

Kaizur is a basketball apparel brand with a working store that looked like a template. I rebuilt the look of the whole shop around one product, the Dominate Hoodie, and around the brand's black-and-white street-court feel.

Type
Online store
Built with
React, Node, Stripe checkout
Pages
Home, shop, product, bag, checkout, account
Year
2026
Status
Concept redesign
The first screen: the hoodie, its sizes and Add to bag.

The brief

The store worked, but nothing about it said Kaizur: a gold accent, a centred wordmark, stock layout. The goal was simple: sell the hoodie.

Dark grey and off-white stay, with one new accent, court orange, used only where it helps someone buy.

What I made

  • The hoodie leads

    A buy card sits in the first screen with sizes and Add to bag. No hunting for the product page.

  • Real brand, real logo

    The K mark and wordmark traced from the brand files, set in the header, favicon and footer.

  • Every page restyled

    Shop, product, bag, checkout, account and admin all moved to the new system without touching the store's logic.

  • Black-and-white photography

    Campaign images art-directed for the concept, used for mood; real product photos stay where people buy.

The home page, top to bottom.
The hoodie feature with colour swatches.
The hoodie feature with colour swatches.
The rest of the range, one tap from the home page.
The rest of the range, one tap from the home page.
A lookbook band between the products and the categories.
A lookbook band between the products and the categories.
Kaizur home on a phone
The hoodie's product page on a phone
The bag on a phone
Next projectAmorim JNR

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